Cool, Elegant & Approachable Wine Company Logo Design Project

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This customer received 139 logo designs from 65 designers. They chose this logo design from Daniel Lopez Denham as the winning design.

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Logo Design Brief

We need a logo design for a new wine company based in Napa Valley called Full Circle Wine Estates. If this gets your creative juices flowing, then thank you in advance for taking an interest in our project...we look forward to reviewing your ideas!!!

Our company will produce, market and sell individual brands (which will each have their own unique logo design projects downstream!) that will be targeted at several different consumer segments, including:
• Ultra-High Net Worth / luxury wine consumers and collectors,
• Mainstream wine consumers,
• Digitally-savvy, social-media hip newer wine consumers.

Our business model incorporates both a (1) traditional winery / tasting room concept with nationally distributed wine brands, plus (2) a private, by invitation only, luxury Napa Valley estate property that will be used to host and entertain VIP customers (celebrities, professional athletes, ultra-high net worth folks, etc.) as well as the top brass and key wine buyers from all of the largest hotel, restaurant and grocery chains across the US.

We are four Founders who are coming "Full Circle" in our careers:
• Two of us (our CEO and CFO) first met in college 35+ years ago, lost contact for many years, but ended up working together from 2001-2009 at one of the largest wine companies in the US and World; They're coming full circle!
• The other two (President and CSO) both transitioned from other industries and worked on their first assignment together in wine 10 years ago; They're coming full circle!
• All four of us have helped our previous employers and clients to make millions of dollars for their companies; Now we are banding together to do this for ourselves and our families so on this front we're all coming full circle!
• We are also committed to creating the most inspirational and progressive culture of any company in the US wine space...we are confident that one day we will one of those 100 Best Places to Work in America!

Our company, Full Circle Wine Estates, will not be branded as a wine brand to be positioned to consumers; Instead, we are more of a holding company that will manage the development and growth of consumer-facing wine brands.

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Updates

This project is now Guaranteed and includes Participation payments.

Looking forward to your ideas!

Cheers!

Full Circle Wine Estates
Added Friday, January 13, 2012

We have increased the Guaranteed payment for this project!
Added Friday, January 13, 2012

Project Deadline Extended
Reason: This is our first foray into Design Crowd so not sure how much time designers need to submit their ideas...thought we'd open up the window by a few days...feedback welcome. Thanks and cheers! Full Circle Wine Estates
Added Friday, January 13, 2012

Project Deadline Extended
Reason: Changes to travel schedules will prohibit the Founders from being available to making a collective decision by Jan 21
Added Thursday, January 19, 2012

Industry/Entity Type

Progressive

Logo Text

Full Circle Wine Estates


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • One concept we've played with is this: If you look down at a wine glass, from the top, the rim forms a version of a circle that conceptually captures the full circle idea. Perhaps some creative person can work with that to generate a cool and elegant logo? THIS IS NOT A REQUIREMENT, HOWEVER! We are open to a much broader array of design concepts that only your creative mind, heart and soul can imagine. Bring it on!
Payments
1st place
US$350
Participation payments x 3
US$20
Total
US$410

Project Deadline
28 Jan 2012 07:04:54 UTC
Language

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