Logo Design for New Product Line

Want to win a job like this?
This customer received 162 logo designs from 57 designers. They chose this logo design from renderman as the winning design.
Join for free Find Design JobsLogo Design Brief
We need a logo for a new line of in-ground fiberglass swimming pools designed for hydrotherapy and exercise.
The name of our product line is "HydroLife" and ideally we would like the logo to inspire positive feelings around the concept of vitality, exercise, rejuvenation.
The target market is mature female homeowners with high annual household income.
In case it is helpful, here are some competitor websites:
http://www.swimex.com/
http://www.endlesspools.com/
http://www.hydroworx.com/
http://www.michaelphelpsswimspa.com/
Updates
Project Deadline Extended
Added Monday, October 21, 2013
Target Market(s)
Female, aged 55-69, $130k+ HHincome, homeowner, interests include home improvement, interior decoration, landscaping/gardening, grandchildren, upmarket brands, luxury goods.
Industry/Entity Type
Product
Logo Text
HydroLife
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must include the name of the product line, and needs to be appealing to the target market.
Nice to have
- Ideally we would like the logo to inspire positive feelings around the concept of vitality, exercise, rejuvenation.
Should not have
- Should not look dated or retro