• US$400

• 64 designs

• 14 designers

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Logo Design Brief

We’d like a corporate ID designed (logo aka Mark/name/strapline/fonts/primary and secondary colour palettes) and digital and lithography letterheads, business card and compliment slips.

Files returned will need to include jpeg/png/vector.

Corporate ID will need to have colour and black & white versions.

Corporate ID will need separate image files for:

• Mark/Logo (standard/avatar/favicon)
• Name/strapline
• Name only

Fonts for logo/name/strapline and appropriate fonts for print and separately, web usage.

Colours will need to be supplied in CMYK four colour breakdowns and the corresponding Pantone reference. Any tints will need to be covered.

Target Market(s)

UK property and land owners
(http://www.dailymail.co.uk/news/article-1328270/A-Britain-STILL-belongs-aristocracy.html)

Property estate owners and managers (National Trust/Crown Estate)
High Net Worth individuals

Age - typically 40+
Gender - 50:50
Education - private school education/degree

May read - http://www.countrylife.co.uk/

Industry/Entity Type

Business

Logo Text

Hurley Asset Management

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Heritage
• Expert
• Professional
• Authenticity
• Quality

Nice to have

• Strapline - Property Developers and Consultants

Should not have

• Gold
• Avoid clichéd images of houses/property
• Acronym

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Files

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