Management consulting / software solutions company needs an updated logo

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This customer received 228 logo designs from 52 designers. They chose this logo design from Sergio Coelho as the winning design.
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Logo Design Brief
We need 3 logos, the first will be for the company name, Collision Resources, Inc.(work on this one first) The other 2 will be for products, CR Auto Scheduler and CR Visual Production Manager.
CR Auto Scheduler is a software package used to even out the flow of vehicles coming to a repair center.
CR Visual Production Manager is a software package that makes work department tasks visual to all members of the team.
CR Auto Scheduler gets the car there on the correct day and CR Visual Production Manager makes the scheduling of the repair task visual.
The result is a shorter repair time, higher quality and lower cost.
We are thinking we would like to use the Collision Resources Inc. logo to build the product logos. For example, develope a CR logo (short for Collision Resources) to become to a mark to be put with the product.
Our customers repair cars, so the logo should have an automotive feel. Colors, Blue and Red
I have attached the current Collision Resources inc logo, it uses a checkered flag, think winning, cars, time is important (to win a race), it takes a team to win.
We are a US based, with US and Canadian customers, Auto Body and Collision Repair management consulting firm and also develop and sell software tools to auto body and collision repair customers. We use the practical application of Lean Six Sigma through innovative and technology solutions to increase our customer’s repair quality while reducing the time it takes to repair a vehicle. Using technology to simplify the collision repair process is our goal
Updates
Project Deadline Extended
Reason: Thank you for all the great designs. I am now working through them to narrow them down to a few that I would like to make adjustments to.
Added Monday, May 22, 2017
Target Market(s)
Auto Body / Collision Repair companies
Industry/Entity Type
Automotive
Logo Text
CR or Collision Resources, Inc.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A CR that can be used with the product logo