Sketch/Water Color illustrating French lifestyle and Joie de Vivire

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This customer received 21 packaging designs from 5 designers. They chose this packaging design from julia.gnedina as the winning design.

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Packaging Design Brief

I own a French sparkling wine company called Le Grand Courtage.  I took the leap a few years ago to move there and develop something which offers an affordable everyday luxury and reminds people to embrace that spirit of the joie do vivre and celebrate the simple things in life. The philosophy on the back of each bottle is Embrace life. Dream big. Accept all invitations. (see website below and the attached image for more on my brand)

SKETCH OBJECTIVES: I would love to create 3 illustrations in 8"x10" size (or smaller) which personify our spirit. I did a very rough sketch on the attached to provide a concept and attached some images for other things I like.
We are looking for:
1. A poolside scene - woman with glass of bubbly in hand. Big classy sunhat maybe.
2. Café scene - two women with bucket or bottle and glasses. Buildings faded in background
3. Picnic - picnic with baguette, bottle, cheese etc in basket at the Eiffel tower. Women reading with sunglasses on. Man in background

Target Market(s)

25-45 year old women

Industry/Entity Type

French Winery


Font styles to use
Script

Colors

Colors selected by the customer to be used in the logo design:

eea4c8
ffffff
ecdbeb
b8a6cd
e667a6
d2a4cc
ecdaeb
cbcbcb
b1b1b1

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • VERTICAL/PORTRAIT ORIENTATION - we can then zoom in/crop part of the top if we want the horizontal/landscape format.
  • Fun, Flirty, just classy sketch. LOOK AT OUR WEBSITE www.legrandcourtage.com for aesthetic and colors. INSTAGRAM - @legrandcourtage Email with questions tawnya@legrandcourtage.com
  • Pink, white, silver, lavender. Conveys feeling of approachable, affordable versatile. An affordable luxury to celebrate life's moments and elevate the every day.
Nice to have
  • Images I provided really give the general feeling... reference what I uploaded. Shuld be a soft, feminine feel but fun and approachable. not stuffy or too formal.
  • Should look like a champagne flute and have an image that resembles our bottle (with the shield label) in the sketch (image attached)
Should not have
  • Dark colors..

Files
Download all files - 16.9 MB
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