Logo design for myclaimmate. A life insurance web platform for better communication
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This customer received 123 logo designs from 34 designers. They chose this logo design from kimdesigner ( Brilliant Webdesign ) as the winning design.
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Logo Design Brief
My Claim Mate is a platform oriented to the claims insurance industry to improve communication between case managers and the customer.
We are looking for a clean and smart logo design that includes color purple in some way. Preferible we would like the name as text but also a figure, symbol, animal or character that represents the company on other sites, like the "f" icon for facebook or the cat in napster.
We want to communicate the idea of easy, friendly and effective communication between the parties but this does not need to be literal in the design.
The image we uploaded was a basic idea we had (but you don't have to be limited by it).
Updates
Project Deadline Extended Reason: Give more time to work on it Added Monday, May 22, 2017
Target Market(s)
Life insurance companies and people undergoing a claim process with them
Industry/Entity Type
Life Insurance
Logo Text
myclaimmate, my claim mate, MyClaimMate (our name in the form the designer feels suits the logo)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- baloo (but not a must if designer thinks another fits better)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Color purple, the name of the company as stated in the "Logo Text" section, a symbol or figure (the one attach is part of a viking symbol that we really like, it could be that, a variation of it, or another similar in nature)
Should not have
- Even when we are focusing in the insurance business, we want to stay away from the traditional logos or symbols of insurance and communicate inter connectivity, better communication