• US$270

• 50 designs

• 16 designers

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Packaging Design Brief

We need a packaging design for a clear ziplock bag that is 7" wide and 10" high. The design will be for a new line of fiber optic cable products. You can see the products on fibercablesdirect.com. We would like to see designs that represent a superior quality product and an American brand. We want the equivalent of a nice retail bag that you would find in a store like Best Buy. It should be a maximum of three colors. We really want something sharp, professional and eye catching, not whimsical or cartoonish. I've included a couple of examples below. I don't really like the designs attached but it will give you an idea. Please keep in mind the bag will be clear, not white.

Target Market(s)

Men 25-65

Industry/Entity Type

Optic

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A clean design, not overly cluttered. These cables will be selling internationally so we need to show off the fact that we're an American brand. With that said, I don't want red, white and blue and over- the- top American. I would like something more subtle, classy that still says we are a USA brand. The bag should also incorporate the logo, which is attached. Please make it 3 colors maximum.

Nice to have

• clean, professional. The design doesn't need to have the colors in the logo. I'm open to any new colors introduced.

Should not have

• whimsical, colorful

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Files

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