Threaded by Vicky

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This customer received 55 logo designs from 16 designers. They chose this logo design from Hoopoe as the winning design.
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Logo Design Brief
I need a logo design for my company that I am starting up independently based in East London called 'Threaded by Vicky' (tbv). A reliable, uniquely personal and creative alterations & repair service, Threaded by Vicky is passionate about promoting sustainable, affordable clothing for all.
Specialising in customising Vintage clothing, I also enhance everyday and office wear at competitive rates.
Alongside this, freelancing Costume Design/Styling service is offered for theatre, music videos & festivals as well as to individuals alike.
The final design should communicate my ‘make-do-and-mend’ philosophy. It should reflect the feel of vintage with a modern twist. I've attached a sketch idea of how I see the logo. A line of stitching in a circle with the threaded needle incorporated as the 't' in tbv. The rest of the thread to create the 'bv'. As the website design is underway, I would like the logo to fit with the colour scheme (attached file). Therefore, logo colours of black, white and neutrals would be preferable. Please note within business cards the logo will be placed on different coloured backgrounds.
Updates
Project Deadline Extended
Added Tuesday, January 17, 2012
Target Market(s)
men & women: 16-60
Industry/Entity Type
Clothing
Logo Text
tbv
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A threaded needle combined with thread to spell out the letter 'tbv'
Nice to have
- Thread stitched through the edge of the circular emblem
Vintage, sketchy feel to it with a modern edge
Thread coming out of needle in a free loose way
Should not have
- The design should not use old stiff fonts or images.