• C$150

• 76 designs

• 37 designers

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Logo Design Brief

It's been 10 years since I first turned on the mic to host a national jazz radio show in Canada. The time has come to move on. My last day on air hosting will be June 30th.

Ten years is also a perfect time to put a bow on a cherished career. At 51 years old I've decided to start my career all over again. I'm turning my creative efforts to the internet as a content creator. I'm launching a new YouTube channel called "Tim Tamashiro - More Meaningful Me".

Jazz will always be a love of mine but I'm also passionate about so much more. I love travel, curiosities, food, meditation, mindfulness and people. The good news is... I have a map. It's called my "Ikigai". Ikigai is a concept that comes from Okinawa, Japan where my grandparents are from. It's a strategy for LIVING a meaningful life. There are four components:

1. Do what you love
2. Do what you're good at
3. Do what the world needs
4. Find the ways to earn a living from your gifts

So I'd like a logo that captures my new endeavour. I'd like it to include my name (Tim Tamashiro), my tag line (more meaningful me) and a four ring symbol that represents Ikigai.

Subscribe here: http://www.youtube.com/c/TimTamashiro

Target Market(s)

Who is this the target audience?

This person is a dreamer. They want to get the most out of life. They see their life as an adventure. They are smart, funny and kind. This person is a lot like me but they feel unfulfilled. They want more. They are college or university educated. They are successful. They love new experiences. They enjoy drinking alcohol and socializing. They do good things for their communities.

What kinds of things does he enjoy?

This person loves good friends, travel and new experiences. They enjoy personal growth. This person enjoys good food and culture. This person loves saying yes. They enjoy volunteerism and fundraising.

How old is he?

This person is 35-55 years old.

What problems and frustrations does she have?

This person seeks freedom but is grounded by security. They would love more time off to chance their dreams. They are looking forward to retirement but it feels like it's too far away.

What does he despise?

This person despises unfairness, cruelty and judgement.

What’s her education level?

This person is college or university educated.

What is he looking for online?

This person is looking for life lessons. They look for restaurant and lifestyle recommendations. They look for travel experiences. They look for how to videos. They research their passions. They look for escape.

And most importantly, what does she value?

This person values meaning in their free time and their time with friends and family.

What is important to this person?

A life well lived is the most important thing to this person. Joy, laughter, adventure and meaning are necessary ingredients everyday.

Some of these questions may not apply to your specific target audience,
but the point is this: describe your target audience as specifically as possible.
Think through every possible question that you can think of that relates to who that
person is, why they are the way they are, why they do what they do, and what they
value.

■ Be sure to drill down at least three levels into your target audience, or even more if you deem it to be appropriate.

1. Meaning seekers

2. Meaning dreamers

3. Meaning doers

Industry/Entity Type

Youtube

Logo Text

Tim Tamashiro - More meaningful me

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. The Ikigai rings (see uploaded file)
• 2. "More meaningful me" in a readable, soft, compassionate font
• 3. My name "Tim Tamashiro" in a stylized signature.

Nice to have

• I'd like the design to be soothing and reassuring.
• I'd like the logo to have the appearance of a "photographer signature" logo. i.e. https://www.google.ca/search?q=photographer+signature+logo&tbm=isch&tbo=u&source=univ&sa=X&sqi=2&ved=0ahUKEwjI5P_kofvTAhUKTSYKHeUdBIkQsAQITQ&biw=1280&bih=632&dpr=2

Should not have

• No big bold text or uninspired free fonts.

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Files