MyPLAN App logo & homescreen design

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App Design Brief

We are creating a new app call "MyPLAN" that is designed for young adults (15-24 years old) to create a sexual risk reduction plan to help young adults follow their relationship goals while also being safe. Currently, we need graphic design for the MyPLAN: (1) app logo and (2) a home screen for the app. We would like to see designs that are appealing to the target population - young adults ages 15-24. These requests are only the beginning of a series of graphic designs needs that I have to develop the app - and will offer one-on-one graphic design opportunities (much more $$$ to come) for the right graphic designer. The MyPLAN app is complimentary follow-up to another commercial app we have call OPTIONS, designed for doctors to assess young adults' level of sexual risk during a dr. appointment (see mypreventtech.com for more details) after leaving a doctors visit. I have uploaded our company branding guidelines, but am open to any colors, fonts that are appealing to the target population.

Target Market(s)

youth 15-24 years of age

Industry/Entity Type

Health And Wellness


Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Both MUST be appealing to the target market.
  • The app logo should be an icon or image that represents a plan.
  • The homescreen UI needs to be easy to navigate and include 4 key sections: (1) Info - this section will include educational information tailored to their sexual risk level, (2) Plan - this section will link them to create their sexual risk reduction plan, (3) Sharing - this section will link them to areas that allow them to share their plan with their doctor or others, and (4) tip - this section may be a link OR the main part of the homescreen that shares daily/weekly tips on how to stick to their plan. I suggest getting inspiration from https://www.awwwards.com/30-recent-inspirational-ui-examples-in-mobile-device-screens.html.
Nice to have
  • In app design focus groups, youth in the target market suggested that it would should have a similar look and feel to snapchat because they LOVE that app.
Should not have
  • imply its a sexual related or healthcare/wellness related - want to to seem fun & easy to use. I open to any ideas here and am looking for YOU to be CREATIVE!!!

Files
Download all files - 0.6 MB
PDF
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Payments
1st place
US$230
Participation payments x 4
US$10
Total
US$270

Project Deadline
29 May 2017 21:56:31 UTC
Language

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