• A$150

• 127 designs

• 52 designers

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Logo Design Brief

I need a logo design for a new business start up from Perth, Western Australia. Called "Kindred Sister", we will have a target market of the 18 - 35 year old women, particularly music festival goers, party girls, girls about town, the in crowd... Our style is a blend of bohemian chic and surf - think summer, beach, festival, party... We will be stocking predominantly Australian labels that are not readily available in department stores.

Target Market(s)

18-35 year old women - festival goers, surfer chicks, party girls, girls about town, the in crowd...

Industry/Entity Type

Fashion

Logo Text

Kindred Sister

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• simple, elegant styling that will look good on a website as this is the predominant sales & marketing gateway to my customers. I'm thinking it will just be simply black, but I'd also like a reversed version to use over photographs etc on photos which will then be posted on Facebook / Instagram.

Nice to have

• If it works, I'd like a little icon of some sort (no idea what) but this is not essential... my main priority is the text / font working together.
• I have in my head 2 different fonts - one for each word of the business name, but I'm not stuck on this - you're the designer!
• I also kind of like the idea of using the initials as a feature of the logo / or an alternate version of the logo.

Should not have

• I don't think it should have lots of colour or be too busy