Logo for Sway Media - a new digital media/app dev. company aimed at small business in Australia
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This customer received 266 logo designs from 84 designers. They chose this logo design from Filip M as the winning design.
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Logo Design Brief
We are a new, energetic and young business that specialises in digital media for small business. We desire a modern, sleek and positively persuasive (i.e sway) logo to suit our business going forward. We develop small business apps and marketing strategies to help grow firms in a variety of industries. We would like to see the colours blue, silver/grey and blacks on a white background.
UPDATE: In light of the artwork so far we would require the logo to be more organic and natural and less clinical or corporate. Perhaps with a more natural logo
UPDATE: Only 1 day to go, please get all your designs in as we are picking a winner tomorrow HINT: We are tending to like ones that have incorporated a logo into sway media ie tree, hammock, swing, breeze
Updates
Updated brief :) Check it out
Added Thursday, June 8, 2017
Target Market(s)
Small Business owners, Forward thinkers, trend setters
Industry/Entity Type
Business
Logo Text
Sway Media
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- white background, has to include business name
Nice to have
- An ability to incorporate the company bi line 'sway people your way' in logo at times and at other times just have logo.
Should not have
- Busy, too many colours/objects, too descriptive