• £110

• 86 designs

• 27 designers

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Logo Design Brief

We need a modern, authoritative and impactful logo design for a new global environmental international policy advocacy campaign (for maybe 25 years) to secure a marine reserve around the North Pole. The campaign is to be run by the North Pole Project, and its strap-line/logo is to be Protect90North.

The campaign is to protect the Arctic Ocean's untouched and now vulnerable wildlife (polar bears, whales, seals, fish, zooplankton, phytoplankton and smallest life-forms) and ecosystem from being exploited and destroyed as commercial fishing, tourism and transport ships can now access the region because so much of the once protective barrier of sea ice has gone.

The campaign's audience includes marine conservation-orientated charities, foundations, and non-governmental/governmental organisations and agencies (national and international).

NB. The newly-formed, formally named North Pole (High Seas) Project Ltd is a London-based not-for-profit organisation.

The logo needs to work on the usual array of business items and also fund-raising/awareness-raising items e.g. wristbands, beanie hats, T-shirts, hoodies, socks, gloves, badges, stickers, emails, printed brochures etc.

Target Market(s)

International marine policy-makers.

Industry/Entity Type

Environment

Logo Text

There are two elements: Protect 90 North & North Pole Project to integrated single logo.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• There are no specific guidelines for the logo. It needs to simply, clearly and powerfully convey our general message: To Protect the North Pole's marine wildlife. It needs the support of many members of the international governmental community. It is about moving towards managing the planet's major biophysical assets - and us living more sustainably. To create the world's largest and most iconic marine reserve!

Nice to have

• It needs to work, in terms of looks and manufacturing, in many mediums from letterheads, research boat sails & hulls, socks, beanie hats, T-shirts, badges etc.

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Files

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