New food business needs a fresh, smart and clean logo.
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This customer received 162 logo designs from 49 designers. They chose this logo design from Irina Makedonska as the winning design.
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Logo Design Brief
For my new business, I am looking for a new logo that will help me stand out. We are based in the South West of England and are just starting. The product will be homemade lunches (soups, stews, salads, possibly sandwiches at a later date), which will be delivered to offices and industrial parks.
The name "Delicious Circle" is a play on the words "vicious circle" (being stuck in a vicious circle of bad lunch food). Possible ad line could be "Get stuck in a Delicious Circle". But it is not a necessity. A Delicious Circle can also refer to a delicious plate of food, for example.
The fonts that are used are not cimpulsory. I am open to suggestions.
Target Market(s)
Target Market would be mainly office based professionals. Aged 21-49.
Industry/Entity Type
Food Store
Logo Text
A Delicious Circle - with possible tag line below (lunch & more)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- If possible, it would be great to see the play on words incorporated somehow into the logo. The Deli in "Delicious" can be stylised or separated to indicate that it is a deli food business. (Just an idea).
Nice to have
- The idea is to create some packaging for the food as well at a later date. The packaging will be mainly dark (black, dark grey). So it would be great if the logo does work well with such packaging. The attached colour palette is not a must, I am flexible. :)