• A$270

• 48 designs

• 12 designers

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Packaging Design Brief

Bridestowe Lavender Farm is the owner of the 'celebrity' lavender bear, Bobbie the Bear. Bridestowe is the world largest commercial lavender farm and home to the world finest lavender, lavender oil and skincare products. www.bridestowelavender.com

We are launching a line of Kids skincare products targeted to the Australian and China market (where Bobbie is considered a superstar/celebrity).

All natural products made in Australia:

We are looking for 3-4 few packaging concept designs for packaging for our Bobbie Kids - Bath, Body & Bed Range.

The "Bobbie Kids" Toiletry Range includes:
= Shampoo/Bath Gel
= Fizzy Bath Bombs
= Moisturiser
= Pillow Spray (together aka the “Bobbie Bedtime System”)

= Later, possible additions to the Bobbie the Bear range include the below items so the conceptual design must be adaptable.
- Bath robe
- Bed Linen Sets
- Crockey sets

See Dropbox folder here for all image and brand information:
https://www.dropbox.com/sh/5zglvo6d6k5gu49/AABwy_iPvBPOkB0oTJEqNsY8a?dl=0

Note: There are some current DRAFT concept created by another designer in the image section of the brief. These are NOT ready or high quality enough (and too dull and busy) but will give you a good reference for what we don't want (too dark/busy/illegible). Please create new ideas....

Target Market(s)

Children 2-5 years old. Primarily young Australian and Chinese mothers and their children.

Industry/Entity Type

Farm

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Font styles to use

Other font styles liked:

• Topik px is the main wordmark font. The copy font is your choice.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Specifically, a general Packaging Design that can be used across a wide range of products and packaging types.
• Packaging & Visual Design –Important Considerations:
• Please be creative!
• •Please ensure the design can be used as a (waterproof) label or printed on the bottle...
• • Please show the design on various bottle sizes and colours (clear, white, cream etc)
• • Please suggest various eco-friendly bottle material (PBS free recyclable plastic)?
• • Must have multi-country / cultural appeal
• Must be polished, fun, western/australian design standard but also appeals to Chinese design tastes..
• Feel free to add some splashes of kid-friendly colours - blues, pinks, yellow, greens etc
• See Dropbox folder here for all image and brand information:
• https://www.dropbox.com/sh/5zglvo6d6k5gu49/AABwy_iPvBPOkB0oTJEqNsY8a?dl=0
• Notes from our contracts manufacturer:
• "For the tube there will be limitation to the puck size, this is the opening diameter of the tube. On the tube you are not able to print 6mm from the top of the tube closure when printing. For sticker application on the tube you will need to allow for spacing on each edge to ensure there is no creasing"
• The current budget covers the overall concept and (and 1 x packaging completed) We are willing to negotiate an additional small cost for the extra 2-3 product specific designs.
• We expect print ready packaging and we will supply the dielines to the chosen designer once we have decided upon the exact size, style and approach for the packaging - printing or labels (this part might take a few weeks as we need to review our options) but we can release (part) payment before if required.

Should not have

• No brown-bottles please.

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Files

Download all files - 11.6 MB