• US$300

• 156 designs

• 77 designers

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Logo Design Brief

We need a new logo for Incline Ski and Snowboard Shop. We are in Aspen/Snowmass Colorado. We have been in business since the 80’s. We are looking for a more modern clean look. There have only been three changes to our logo over the past 30 years. See our website, inclineski.com.

Examples of logos that I like are Strafe Outerwear, Jones Snowboards and Alpine Modern. Please reference their websites. For Alpine Modern, I like their older logo not the current one. Both are found on their website.

Would like use the color blue and have a logo that captures the awesomeness of the mountains. See attached for some of our older logos. I don’t like the 80’s looking skier. The blue on the second logo is too bright. It looks a little too playful. I am open for a complete redesign or a modification of the two attached. I am open for logo font and size. Having a picture and our name is ideal. I don’t really have any should not haves. Our business is fully focused on winter. In the summer months, we close our shop and rent it to another company.

We carry high end equipment. Our customers are high net worth individuals/families that come from all over the world. Our most popular domestic markets are New York, California, Texas, Florida and Colorado. Our top international markets are Brazil and Australia. Our Aspen customer tends to be more fashion focused. Our Snowmass customer, is less concerned. Snowmass tends to bring more families.

We are looking to give our website a facelift. The logo will be used on merchandise, website, stickers and window displays. We will use the logo in all of our locations. Merchandise that uses our logo will be hats, stickers, coffee mugs, water bottles, tee shirts, hoodies, cozies and other smaller items.

Target Market(s)

High net income individuals/families traveling for winter ski/snowboard vacations. 30-50 year olds.

Industry/Entity Type

Business

Logo Text

Incline Ski and Board Shop

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo text

Nice to have

• mountains, snow.

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Files

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