Building Energy Management and control design

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This customer received 3 web designs from 2 designers. They chose this web design from Fielding Ideas as the winning design.
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Web Design Brief
We need a web design for a technology company that provides internet controlled building energy management services as well as additional internet connected services. We would like to showcase our customers logos somewhere on the home page. We would like to focus on 3 target audiences in order of importance..
1) our end customers (building owners, restaurant, retail, property managers)
2) distribution partners (HVAC professionals and energy consultants
3) OEM partners that would like to get their devices internet-enabled on our system.
You can see our old site, which was focused on residential energy managment at
houselynx.com
You can see our splash page for the new site at
buildinglynx.com
You can see a competitor at
http://www.use-group.com/ (not that we like the design)
Designs I admire
sensr.net
https://squareup.com/
Updates
Note
Added Monday, January 16, 2012
Target Market(s)
40 and older building owners
Industry/Entity Type
Residential
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the green color from houselynx.com #6BB130
Should not have
- the same taglines from houselynx.com, the same images