Unbeatable Golf added-value group deals

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This customer received 83 logo designs from 36 designers. They chose this logo design from LogoToGoStudio as the winning design.
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Logo Design Brief
Unbeatable Golf is a series of golf packages (deals for groups) from Mangawhai Golf Club. Target group is primarily mail, casual players aged 25-55, with emphasis on younger sector, Auckland metros as primary target. Key is dynamic "fun" without being frivolous or disrespectful of golf. All about mateship, added value, enjoyment of the occasion. Mangawhai is a top-quality golf course and Unbeatable Golf offers access to visitors with special added-vale packages that are pre-purchased online.
Target Market(s)
Auckland metro males, 25-55, groups
Industry/Entity Type
Club
Logo Text
Unbeatable Golf (can be one word)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- No specific requirement
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Dynamic feel, away from traditional (boring?) golf club imagery. Simplicity, able to be used across all media.
- Current logo is attached below - needs more style, less predictability.
Nice to have
- The unpredictable, perhaps reflecting Mangawhai (beachside community) - but clearly saying "golf"
Should not have
- additional words, confusing or complicated graphics. Or too much resemblance to existing logo (see below)