• £210

• 93 designs

• 37 designers

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Logo Design Brief

Dear Designers,

Executive London Car is a transportation company offering wide range of executive and standard transportation services around UK. ELC is based in London, with clients based in Russia, Ukraine, Kazakhstan, Azerbaijan and other CIS countries.

Our current logo can be seen on the website www.executivelondoncab.com.
Please note the difference of domain name and company name. We are looking for Executive London Car not Cab.

Basic ELC logo requirements:
1. Three letters ELC or Executive London Car have to be included in the logo;
2. Marketed for middle, but also high income customers. Design need to combine both;
3. We would like a logo that is clean, elegant, but not too feminine, and fresh. Our website design, we are also going to change will follow logo’s colour scheme;
4. Preferred colour scheme include: dark (navy) blue, gray, white and potentially brown colours. We will consider logo’s with other colours but would like to avoid: orange, pink, yellow and black.
5. Other effects: we would like designers to avoid use of shadows, italic fonts;
6. We are not currently looking at including any centre-piece to the logo, but we don’t isolate it as an option. We would like to avoid the obvious such as car next to letters ELC;
7. We would like designers not to select any Russia specific symbols or images – we are looking to expand to other markets;
8. No taxis, stretch limos or top of the range imported vehicles.

Some of the examples:

Logo we like
• http://www.londonheathrowcars.com/ - simple and clean
• http://www.sixt.co.uk/car-hire/united-kingdom/london/london-heathrow-airport - also simple and clean, although not very obvious what company does from first sight;
• http://www.browns.uk.com/ - also clean but not clear what company does just from the logo;
• http://www.panache-chauffeur.com/index.php?page=about-us&gclid=CILWq7_kr7oCFVMbtAodZjoAEw – on a luxury side, but also clean and fresh

Logo’s we dont like
• http://www.justairports.com/ - images look tacky
• http://pegasus-luxury.com/our-fleet/ - logo does not give an idea of what company does;
• http://www.firstclasscars.co.uk/ - very old-looking logo;

Note to designer: we will need to have logos available on white and black backgrounds and in the following formats:
.EPS / .PDF / .PNG/ .AI

Industry/Entity Type

It Company

Logo Text

Executive London Car or ELC and Executive London Car underneath

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.