• US$400

• 68 designs

• 19 designers

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Logo Design Brief

StrataPoint Financial
Proactive Growth Partners

StrataPoint Financial proactively leads entrepreneurs through change by delivering financial and accounting growth strategies
core to your success at every level.


Overall tone to be communicated: Logo should be professional but with an “edge”, innovative, communicate that StrataPoint is not a bunch of bean counters, show motion - an entrepreneurial spirit.

Design suggestions:
• Logo should show a foundation, as being built on a rock.
• Would like to see three levels built on that rock, possibly in different shades (not necessarily different colors), but in a very abstract/innovative way.
• Would like to show a peak or height, eluding to success.
• Open to three color, but two color concepts are encouraged

Must Haves:
• Logo should have elements that can be used as graphics in collateral and web, e.g., the rock layers could be used creatively in graphics or as icons/bullets
• Include tagline in logo design
• Provide final formats with and without tagline, B&W and color.

What we do NOT want:
• Do not use initials such as SPF or SP as a design element.
• Do not sure coins or paper money
• Do not use a computer, calculator or abacus, or paper receipt with numbers on it

Colors: Earthy, greys, browns, tans but also a splash of color to show innovation (up to the designer).

Competitors (so as not to design anything similar to them and to design a logo that stands out in this crowd):

http://finance.randstadusa.com/
http://cordiapartners.aitrk.com/?utm_source=Google&utm_medium=cpc
http://www.aronsoncompany.com/index.php (perfect example of what we don’t want)
http://www.rosefinancial.com/?gclid=CNG6hafRtK0CFUgRNAodP2UYnA (really, really bad logo!)
http://accelcia.com/home.php (very simple logo, but professional, shows motion and growth/peak)
http://www.tatumllc.com/ (not bad, except for the T for Tatum, don’t like that, too common, took the easy route)





Name defined, might spur some ideas:

• Strata (plural for Stratum, defined as: a level or layer within an ordered system)
• StrataPoint is reminiscent of stratosphere - "a very high or the highest level or position".
• Point obviously says in the right direction/guide
• Stratum is “a layer of sedimentary rock or soil with internally consistent characteristics that distinguish it from other layers. It is the fundamental unit in a stratigraphic column and forms the basis of the study of stratigraphy." Logo could show three rock layers (very abstract).

Industry/Entity Type

Accounting

Logo Text

StrataPoint Financial w/ TAGLINE: Proactive Growth Partners