Label Design: Alpine Dog Brewing Company

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This customer received 10 label designs from 3 designers. They chose this label design from Giovanni as the winning design.
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Alpine Dog Brewing Company is a microbrewery located in Downtown Denver, Colorado. We are looking for a label template to use as the basis for our bottled and canned products we will market in the near future.
Primarily, we would like a theme that reflects our love of the outdoors, our furry friends and expresses the rustic appeal our artisan beers provide. Additional details about our beer and brand can be found on our website at www.alpinedogbrewery.com which should assist in your design.
There are a few requirements related to the contents and the format of the labels governed by the TTB (see attached).
Initially, the labels will be used for 22oz glass bottles with label dimensions of 3.75" x 7.375".
Included is our logo which should serve as the centerpiece for the label.
Updated: Added a few photos of our beers for inspiration.
Target Market(s)
Beer consumers.
Industry/Entity Type
It Company
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Company logo should be centerpiece to the label, large print to easily identify the beer name and style, TTB mandatory label requirements must be met.
Nice to have
- Outdoor, rustic theme. Simple and elegant layout. Design and layout flexible for scaling and print on other mediums.
Should not have
- Offensive language or artwork.