• A$150

• 63 designs

• 29 designers

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Logo Design Brief

We are looking for a distinctive and unique logo for our business The Lilydale. A former tavern, the business has been purchased by five local couples and they are about to rebrand the business and overhaul the business units to include a restaurant; a tastings bar featuring local premium wine, craft beer, cider and single malt whisky; a bottleshop; a public bar - and to be added will be accommodation, push bike hire, bike shuttle buses and luxury bike tours.

We are based on the pristine island of Tasmania (the most southern Australian State) where some of the world's cleanest air and water flow, as well as some of the best food is grown and premium beverages produced.

The business will focus on the development of a rail trail (a world class walking and cycling track on a former railway corridor) through our pristine region.

The business will be called: The Lilydale

The tag line is: Eat - Drink - Ride and we would like this included as part of the logo.

The design can incorporate a bike or wheel.

The logo "feel" can be defined as country with a modern twist, classic, timeless and bold.

The preferred logo color is black and white with the option of a splash of color for the tag line

The brand attributes are world class hub for cycling, food and drink; distinctly Tasmanian; great service; great food; lifestyle choice; first class experience; authentic; fun; healthy; interactive; memorable

This is to be an enduring and distinctive logo for a very exciting and groundbreaking business model.

Target Market(s)

-Locals with an appreciation of cycling, regional produce and tasting Tasmanian wine, beer, cider and spirits
-Tourists with the same above
-Typical rail trail market is families and early retirees with high disposable incomes

Industry/Entity Type

Tourism

Logo Text

The Lilydale Eat - Drink - Ride

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -Eye catching reference to cycling
• -Bold wording that can be noticed on signs outside the premises by passing motorists
• -Country and traditional elements with a modern twist
• -Focus on black and white with perhaps color incorporated into the tagline of Eat Drink Ride

Nice to have

• Perhaps a bike or a wheel

Should not have

• Tired and dated look
• Too much color
• Too much clutter