• US$150

• 136 designs

• 46 designers

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Logo Design Brief

Thank you for your interest in participating. Community Assessment & Treatment Services (CATS) was founded in 1990 and provides both residential & outpatient treatment to individuals battling substance abuse and/or mental health issues. Many of our clients are referred to us through the criminal justice system while some are referred by mental health professionals or are self-admitted.

The logo should reflect a fresh, modern image. The design should be professional but not boring. The agency's present color scheme is blue, green & yellow but we are open to considering other color combinations. The logo should be no more than 3 colors though 2 would be preferable. Some use of gradients is fine, just not excessive. Please design the logo in full color but it needs to be equally strong when displayed in gray-scale. Font selection is important (prefer sans serif - no script or italics).

The agency's tagline is: "Rebuilding Lives, Reunifying Families."

While we are often referred to by the acronym CATS, it is important that the logo work well with the full name of the agency if needed.

Our Target Market is community stakeholders (mental health professionals, criminal justice system) and donors (individuals, corporate donors & charitable foundations).

We would like to see elements of our existing logo incorporated into the new one (possibly the 3 "people") but this is not a necessity. While brainstorming ideas, the image of a tree that incorporated elements of the current logo was discussed (see attached). We would be interested in seeing this concept explored a little more though we are not committed to the tree element.

The logo should not have any imagery or reference to substance use, incarceration, animals, clocks or hourglasses.

Target Market(s)

Community Stakeholders (mental health professionals; criminal justice system) who refer clients.
Individual & corporate philanthropists as well as charitable grant-making foundations.

Industry/Entity Type

Non Profit

Logo Text

Community Assessment & Treatment Services - Rebuilding Lives, Reunifying Families

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• A connection to the tagline; "Rebuilding Lives, Reunifying Families"
• Elements of the existing logo incorporated into the new logo.
• While brainstorming ideas, the image of a tree that incorporated elements of the current logo was discussed (see attached). We would be interested in seeing this concept explored a little more though we are not committed to the tree element.

Should not have

• No imagery or reference to substance use (drugs or alcohol) or incarceration.
• No cats or other animal elements.
• No clocks or hourglasses.
• Interlocking puzzle pieces are strongly associated with Autism Awareness and thus must only be used with care.

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Files

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