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Logo Design for start up Naturopathy and Coaching Business
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This customer received 114 logo designs from 24 designers. They chose this logo design from instudio as the winning design.
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A$440
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114 designs
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24 designers
Logo Design Brief
New logo design required as beginning of branding for a new start up company in Melbourne, Australia called 'Big Picture Health'. The initial products and services are a mix of naturopathic personal health consultations and coaching sessions at a clinic but the major differentiator for this company is the membership only online health store where products and naturopathic prescriptions will be sold. In addition skype, phone and email follow up consultations will be available, and personalised health reports will be another service.
The 'Big Picture' refers to the fact that the naturopath and coach will provide assessments that are complete and broad ranging - giving the client the information to make their own decisions. The final design should communicate confidence, modern business that treats health advice as part of a professional service provision (not a traditional 'hippie' style naturopath). The values will be exceptional service, honest and practical advice, and flexibility of services.
Updates
Hi designers. I have done some branding research, I really want a modern colour palette that is based on either greens, blues or oranges.
Conceptually i would like the logo to show that the company is embracing and supporting the client, i am happy if the company name is embedded in the picture. In addition the concept should be able to show that the company is about health - feel free to use the products and services as part of the design - for example herbal medicines, vitamins, coaching/talking, communicating via web/phone/skype/social media.
Added Sunday, January 22, 2012
Project Deadline Extended
Reason: Hi Designers, I am extending the deadline as i have been travelling interstate and not had time to review designs.
Added Friday, February 03, 2012
Hi Designers. We are in the final two days of design - if you are submitting a design can you please only use two colour palettes (choose from green, blue, orange).
Added Tuesday, February 07, 2012
Thank you all designers for your submissions. I have chosen my final design.
Added Thursday, February 09, 2012
Target Market(s)
25-65 year old urban and upwardly mobile, use technology, have disposable income, interested in health concepts but want fast services.
Industry/Entity Type
Professional Service
Logo Text
Big Picture Health
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.