Large ad to hang at local airport.

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This customer received 15 advertisement designs from 4 designers. They chose this advertisement design from earldesigns as the winning design.
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Advertisement Design Brief
I need an ad/sign for a steak restaurant (20’W x 5’H - 100 pixels per inch) that will go in the bag claim area at the airport.
• Adobe Illustrator CS6, InDesign CS6, and Photoshop CS6
• EPS, TIFF, and (certified) PDF
• RGB sRGB IEC61966-2.1
• CMYK Coated FOGRA39
• 3/4” bleed
• No Crop Marks
• Supply all linked files and fonts,
if not already outlined
• If color accuracy is critical, provide
a color proof or PMS colors
• If necessary, place outlines for cutting in
separate document or layer
Target Market(s)
Business Travelers
Industry/Entity Type
American Restaurant
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- kevin@bellenoble.com. Must stand out from other steak restaurants in the area. Le Moo is one of the top 25 steak houses in the U.S. I want it simple and clean. Copy should be short. The restaurant is elegant but accessible, fun and friendly. It is the winner of many design awards. It's very European looking, lots of blue velvets, copper, stone and dark woods. web address is lemoorestaurant.com to see look/feel/tones.
Nice to have
- Simple. Steak photo. top 25 tag. Celebrate at Le Moo tag. and logo, phone number 502.244.8666. Three minutes from downtown Louisville.
Should not have
- A lot of copy. Should not be playful or whimsical. Needs to be masculine meets sexy.