• US$234

• 70 designs

• 15 designers

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Logo Design Brief

We are a young local micro-brewery producing around 1200 liters per year. We brew in a former indoor swimmingpool ;)
To produce labels as well, we want to finalize first our logo and also get an example for a label. We therefore want you to design a logo and make a first label. There could be follow-up projects with you to produce more labels for other sorts of our beer.

Information about brewery and a potential color-set can be seen on www.flaesche.ch (web site is in german). We like the red/yellow, but are open for other colors.
The brewery is named "Brauerei Fläsche" (brauerei = brewery, fläsche = bottle).
Our regular beer is called "ä Fläsche gueti Luunä" (a bottle of good mood), other tastes will follow the name concept e.g., a bottle of strength, etc.

Please propose a logo and one first label as well. The yet existing logo and label are attached to the brief. You can orientate yourself about the text for label on the attached one. The text in final version might be a bit shorter, but font needs to support special chars like öäü as they occur in our language.

Target Market(s)

- Young/mid age people (25-45yrs) willing to spend more for a tasty beer rather than buying a regular exchangeable beer in a supermarket.
- People who want to support local hand crafted beer
- People who want to have a special beer for a special event

Industry/Entity Type

Brewery

Logo Text

"Brauerei Fläsche"; "das Thalwiler Bier"

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo needs to show the local character of the community of Thalwil (www.thalwil.ch), a mid-size town in Switzerland (we currently have this implemented on the belly of the bottle in our temporary logo).
  

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Files

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