MedSmart Advantage Trifold
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This customer received 8 flyer designs from 4 designers. They chose this flyer design from LFS Designs as the winning design.
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Flyer Design Brief
We need a brochure to target retail consumers in the United States. Customers can save a lot of money by using our services and buying medicines through our network. This program is only good for people who are either have no health insurance or are underinsured; which could mean medicaid and donut hole medicare part D customers. I have uploaded our existing flyer. But we want to change it and make it more aspiration. Everyone wants to save money but what do we save money for? So we need good tag line and design that will get people to have a look at the flyer and take action and call the toll free number.
Updates
Paper size should be a normal trifold paper. So it should be able to fold a 81/2 X 11 paper horizontally into a triflod.
Target Market(s)
Uninsured or underinsured customers aged between 40-80.
Requirements
Must have
- It must be a tri fold which can be put in a leaflet stand at the doctor''s offices.
Nice to have
- We already have money that we are showing. It should have an image with a caption that makes the customer want to pick up and read it. For example, if a TV is at the front then there should be something about how u save money to buy this TV. It should drive the customer to pick up the trifold and read it as he/she wants to buy this new HDTV but does not have the money and then the flyer explains how they can save money. Please do not repeat the money/cash on the front as we already have that. Please also feel free to change the words to fit the design.