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Luxury travel agency focusing on attracting foreign tourists to purchase custom travel packages
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This customer received 111 logo designs from 33 designers. They chose this logo design from CHD as the winning design.
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US$1120
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111 designs
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33 designers
Logo Design Brief
A small business start-up by a retired diplomat aimed at enticing foreign (Chinese to start) visitors to purchase high end American travel experiences. The full company name is Luxe Leisure and Investment (because wealthy foreigners are often interested in exploring investment opportunities while in the U.S). As such, the design should not be strictly travel related but more general as long as it conveys elegance and luxury.
Updates
I am so impressed with the response and the designs, thank you for submitting. I have more than enough on the black and gold laurel leaf idea but if you have something with an American patriotic feel, I would really like to see that.
Added Thursday, November 07, 2013
Target Market(s)
Overseas wealthy individuals looking for a unique, high-end, exclusive travel experience in the United States. The main audience is Chinese because of my experience there.
Industry/Entity Type
Small Business
Logo Text
Could use full name Luxe Leisure and Investment or just Luxe Leisure. Also could use two Ls with lettering below
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The design must be flexible enough to be used on business cards, website and in embroidery. Color should either be very American, i.e. red white and blue and gold, with a preference for royal blue and gold or brown to black with gold.
- I would really like a laurel wreath to be incorporated into the design. My temporary card has two fancy gold "L"s inside a laurel wreath vector (I bought the vector I like from Shutterstock - I attach that file. It is the second on in from the left on the second line.) on a dark brown background. I would like to see your interpretation of that as well as your new ideas.
Nice to have
- Convey "high class" even to a foreign audience, work on a dark background, be more masculine than feminine as buyers are mostly male. If the designer had a knowledge of Chinese it would be ideal as there will be a Chinese and an English website. I would be willing to work with the winning designer on other products including website design.
Should not have
- Should not be too colorful or complex as it will be used many ways.