• £150

• 38 designs

• 12 designers

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Logo Design Brief

We need a logo design for a cosmetic brand called Repcillin. The country of origin is South Africa and the main ingredient in every product is Crocodile Oil.
Every product contains only a handful of ingredients known for its remarkable properties: crocodile oil, beeswax, antioxidant and other oils to replenish lost oils in the skin and has no artificial preservatives or colorants.
Crocodile oil (extracted from the fatty tissues of crocodiles) has been used as a natural remedy and a skin healer for centuries across numerous cultures including Ancient Egypt, Africa and Australia. Crocodiles are regarded as living fossils due to their resistance to evolutionary changes and believed to have the strongest immune system in the world. Tests have found that the substance in the crocodile fat, an anti-microbial peptide, kills strains of virulent bacteria resistant to standard antibiotics. Despite the horrendous injuries the crocodiles inflict on each other, their wounds rarely get infected, even when submerged in contaminated muddy streams, and heal in a very short time.
Crocodile oil is extraordinary for high-penetration of the skin, has the ability to keep out invading bacteria, counteract UV induced hyper-pigmentation of the skin and rich in Omega 3, 6 and 9 essential fatty acids known for its natural anti-inflammatory properties.
Having said all that the range is going to be sold worldwide and somehow I don't think we need to use the image of crocodile in a logo, but (and this is a tricky part) the logo needs to reflect Africa and crocodile. It will be difficult to do as the product range is very contemporary looking, very elegant and upmarket. I forgot to mention: the products are for everyone's use: men, women, children, babies, animals...So very versatile.
And one more thing. The logo needs to reflect the following message:
"It’s not often you get the chance to buy the best. While there are plenty of skincare products out there, at its core do any of them really make your life easier or better or solve any of your skin’s real problems?
Repcillin has been designed for this purpose. It reinterprets and adapts to today’s world where needs have changed and practicality and performance reigns over benefits.
Repcillin has been designed to give you freedom to enjoy your life to the full, to do things that you really love. The simple, beautiful things of life. What that may be."
Good luck! And thank you!

Industry/Entity Type

Product

Logo Text

Repcillin

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

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