• £150

• 32 designs

• 14 designers

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Logo Design Brief

Career Sat Nav is a new venture. This because it trains, inspires and guides students to become ready, willing and able to realising their dream careers.
Unlike traditional universities, Career Sat Nav offers courses, seminars and coaching globally through face to face and online learning.
Career Sat Nav uses research and results from Career coaching Marketing, and personal development to ensure graduates are equipped to succeed immediately.

The brand values of Career Sat Nav are ‘live it, love it and make a difference.’ This is behind everything Career Sat Nav does.

The personality or the manner that Career Sat Nav is seen is ‘approachable, clued up/knowledgeable, passionate and genuine. Of these qualities passionate and genuine are most important for the logo to demonstrate.


The logo will be used on websites, social media sites and appear on video content.

Target Market(s)

This has to appeal to two key market segments:
1) 18-25 year olds, two years either side of graduation who would like to kick start their career. Parents may also play a part in the decision process.

most would agree 'Even if you get a 1st you don't walk into your dream job, I need help to get me there.

2) Redundant professionals and those looking for a career change.

Industry/Entity Type

Marketing

Logo Text

CAREER SAT NAV (arrive with more than a job)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The training and coaching aspect of the company means the human element (voice, journey) of a SAT NAV is more important than the technological aspects.

Nice to have

• Not sure about upper and lower case letters.