11"x17" Poster for a Treasure Hunt

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This customer received 33 poster designs from 10 designers. They chose this poster design from SAI DESIGNS as the winning design.
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Summary:
This project is for a poster that will be used to promote a community treasure hunt for kids aged 9-14. This will be the 12th year we have run the treasure hunt. See the files for previous posters we have used (from DesignCrowd).
***Please thoroughly read below before embarking on this project.
We loved everything about the 2012 design, particularly how all of the elements seem to belong exactly where they are on the poster. Previous years designs just had text blocks thrown on top of a background image which doesn't make a for a good poster; if within a few seconds you don’t have an idea about what even the poster is promoting, and if you can’t read every part of the poster from 6 feet away, the poster isn't working.
Please make the San Carlos Treasure Hunters logo a featured part of the design. See the 2012 poster winner where the logo was right at the top and very prominent.
Style: Scary, but remember the event is for children 9-14years old. The title of the hunt this year is “1848 : The Terror of Bones Salem". The theme this year will be the gold rush of 1848 in California, USA and the central villain a scary miner.
We want the miner to look scary with the following elements:
A big miners hat
A miners pic in one hand
A lantern with a candle in the other hand
A long beard and connecting mustache
A scar on one side of his face
Traditional miner overalls
*Attached is a picture of a miner I found on a google search. Use that type of look as a starting point.
Remember, we want scary, but NOT gross and gruesome as this is for kids 9-14. Some of the poster submissions from previous years were way too gruesome with blood and gore. Do keep in mind this event is for children. For good examples, see "SCTH 2012 Winner" below (our favorite to date).
Must have the logos of Bob Bredel, San Carlos Orthodontics, and San Carlos Treasure Hunters.
Target Market(s)
Kids 9-14 years old
Industry/Entity Type
Community
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have the following texts:
- 1848: The Terror of Bones Salem
- October 14th, 2017
- Be the first team to unravel the mystery behind the legend of Bones Salem and you will find a FANTASTIC TREASURE!
- Youth Ages 9-14 are eligible to participate
- Team applications open September 1st and are due ASAP.
- Space is limited to the first 50 teams
- Presented by Bob Bredel of Dwell Realators and Dr. Gary Lau of San Carlos Orthodontics
- WWW.SANCARLOSTREASUREHUNTERS.COM
- **Must have Logos for Bob Bredel, San Carlos Orthodontics, and San Carlos Treasure Hunters
Should not have
- No gory bloody pictures