• US$150

• 145 designs

• 59 designers

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Logo Design Brief

We need a logo for a new social media agency that will manage social media campaigns platforms such as YouTube, Facebook, Instagram, Twitter, Snapchat and Pinterest.

About the name:
Audiences no longer live within a single medium, device or channel but rather migrate like ‘tribes of interests’ – following their passions for content across platforms wherever it lives. We are in a new paradigm that isn’t site or platform--‐specific. Technology and the platforms it has created have catalyzed how consumers find and share content – and audiences now create their own path of consumption. This has strong and specific implications for the creation, organization, distribution and measurement of content.

Mission Statement:
Develop innovative campaigns so that every social encounter between a brand and their target audience is relevant, engaging and impactful.

Target Market(s)

Agencies, brands, advertisers

Industry/Entity Type

Ad Agency

Logo Text

Liquid Audience / LIQUID AUDIENCE / LIquidAudience

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be easy to read and understand at quick glance
• Must be modern and represent social technology
• Must be tech-forward but approachable
• Must be unisex - not too feminine or masculine
• Must be able to be used in vertical, horizontal and square applications (easily optimized as a social media badge)

Nice to have

• We're thinking Blues, Aquas, Light Neutrals but open to other colors
• Clean and simple design
• Should represent social channels and measurement / metrics.
• Should represent the liquid concept
• Should represent interaction between audience and brand.

Should not have

• No cartoonish/clipart
• No social media logos
• Should not be 3-dimensional
• Should not include gradients
• Should not be too complex

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Files

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