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Logo Needed for Retail Company with Altruistic Ambitions.
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This customer received 390 logo designs from 122 designers. They chose this logo design from AktharArziki as the winning design.
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US$150
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390 designs
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122 designers
Logo Design Brief
IAMHOME is a brand that has a strong mission of helping people release limiting beliefs and cultivate the feeling of "home" wherever they are. We provide free workshops, seminars, yoga classes, etc. 10% of all proceeds go to fund free yoga and workshops for at-risk kids. Our first product will be a yoga mat and we need a logo to use for that (as well as items in the future).
Overall feel – bold, easily identifiable, simple, clean, minimal but with a pop. Our branding is going to strike a balance between being earthy and natural and yet also current and modern. We want to make sure it isn't too feminine, but strikes a gender neutral balance without being complicated.
As for colors, we are open to suggestions but want to keep with an earthy and natural look and feel with a lot of black and white. Stevie, I think I have that right, but let's connect if that's not right.
Maybe even incorporate IAMHOME The Movement in a creative but abstract way, perhaps using the letters of home in a creative way.
I'm including some that we liked that incorporated a house in some way. We want it to strike an earthy and bold balance and are really open.
Target Market(s)
Men and women aged 15-45, something that pops and is gender neutral... appealing to the more spiritual/yoga market.
Industry/Entity Type
Retail
Logo Text
IAMHOME
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Some kind of clear brand identity that involves a house or home, or creatively incorporates the spelling of home.
- We like incorporating an abstract figure into it with a home somewhere in the middle.
Nice to have
- The colors listed below are my ideas -- we are open. As mentioned, it should be gender neutral and also be identifiable. We like blues and greens best with some black, white, and natural elements.
Should not have
- No hearts or pinks/reds.
