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New Clay-Enriched Skincare Brand Needs a Logo Design
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This customer received 383 logo designs from 96 designers. They chose this logo design from ArtTank as the winning design.
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US$150
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383 designs
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96 designers
Logo Design Brief
We need a clean looking logo for our company called, "Teraclay". We will be selling skincare products enriched with clay and other all natural ingredients. Most skincare/health&beauty brands use simple logos with custom vector drawings for their fonts. Their logos are usually the name of the brand in a custom vector font with minimal graphics surrounding the brand's name. We would like to do something similar. We do not yet know if we want all capital letters or just the first letter capital. We do know that we want a custom font to which we would like you to vector draw. It can be similar to a font out there, but please make it custom somehow. The packaging we will be using will most likely be white, so we want the logo to have at least one vibrant color: maybe orange and gray to represent clay. or blue and gray to seem natural. Examples of other skincare brands in the market include Ahava, Olay, Caudalie, Murad, Neutrogena, Estee Lauder, L'Oreal, Dove, Bioré, Clinique. These brands tend to use custom variations of the font Optima or some san serif fonts. We have been told that using the Optima font might seem to clinical for us, that we might want to make our brand logo a little more fun. Please see attached, but please be different than what is attached.
Target Market(s)
18-34 year old woman
Industry/Entity Type
It Company
Logo Text
Teraclay
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- Custom vector font
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Teraclay written in a custom vector font that you design. Must be a .ai or .eps file.
Nice to have
- Maybe different colors for "Tera" and "clay". The word Teraclay is still one word, but we sort of are separating "Tera" from "clay" with some interesting graphic that you design.
- COLORS: orange and gray, blue and gray. play with it. We are still not 100% sure on our color choice. It would be interesting to have a color pop out on our packaging, which will be white.
Should not have
- A standard, non-custom font.
