• US$150

• 5 designs

• 4 designers

---

Packaging Design Brief

We have been using the same design on our naughty & nice wine labels for years. We need to refresh the label with the same name, but an all new design that is more bold, eye catching, and that says "Michigan." We make wine in Michigan, and would like to see the label incorporate something to do with our state. The design should be playful, but not crude. We like to play up the names in an appropriate way.

Target Market(s)

Grocery store shoppers, mostly female

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• We make 4 wines, Naughty Red, Nice Red, Naughty White, Nice White. The red and white Naughty labels can have the same design, just different colors, and same for the Nice red and white. It is a set of 4. Please use the current shape of the label and place mock ups on red wine for the reds and white wines for the whites.

Should not have

• Inappropriate images

---

Files

Download all files - 7.8 MB