• US$150

• 103 designs

• 27 designers

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Logo Design Brief

Northfield Crossing is a retro, 1980’s style neighborhood retail
center that is currently undergoing a major experiential redevelopment
campaign to evolve the center into a modern, ecommerce-proof retail
destination that engages the surrounding community. In addition to
major renovations, Northfield Crossing will be rebranded as
“Parkside,” and will be remerchandised to attract strong, experiential
operators that cater to millennials and young families.

The center’s namesake and branding is derived from the planned
community park on the southern portion of the property. We’re
considering several elements for the park, including a community
pavilion that can be used for kid’s birthday parties, small farmers
markets, etc., a kid’s playground, bocce ball court, and a
running/biking trail that eventually links the park (and shops) to
MTSU, a 20K student university located a few miles away.

As part of the remerchandising campaign, the 20K SF anchor space has
been leased to an indoor climbing gym called Climb Murfreesboro.
Additionally, we are seeking trendy F&B concepts with a focus on
artisanal food and craft (local) beer.

In 10 years, this center will be a staple for the northern
Murfreesboro community.

Target Market(s)

Millenials and young families

Industry/Entity Type

Real Estate

Logo Text

Parkside

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some color. Earthy greens and/or natural blues

Nice to have

• Since the park will be next to sinking creek, it seems logical to
• include a waterway in the logo, but something very subtle. Nothing busy.

Should not have

• No script fonts that're hard to read.
• Should not have a house roof as the primary graphic. OK with several houses like a community.