Tri Fold Brochure for Pathways Financial Planning SA

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This customer received 24 flyer designs from 7 designers. They chose this flyer design from alex989 as the winning design.
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Flyer Design Brief
We need a tri fold and PDF (emailable) brochure for financial planning business located in a rural location in South Australia. I have attached the information we would like included. I would like the brochure to have a blue theme, as this is our corporate colour. I'm looking for something corporate, but not boring. It needs to catch the eye and engage our prospective clients. We have had some structural changes in the business and would like to portray a new company image that means business but is fresh and vibrant, yet very professional. It is possible that we could use the successful bid as a basis for our new website and further stationery needs.
Target Market(s)
Potential financial planning clients. We have a broad market 18-35 wealth accumulators, 35-50 wealth builders, 50-60 Pre-retirement, 60-75 retirement, 75+ Aged Care.
Industry/Entity Type
Financial Planning
Font styles to use
Other font styles liked:
- Arial, verdana
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Securitor logo (which is in the uploaded material and cannot be changed), this needs to be placed close to the words as shown in the uploaded material. Our business logo. All the written information that I have attached less any design attributes I have attached. Some relatable photgraphs or images.
Nice to have
- The words "Certainty, Direction, and Peace of Mind" maybe in the back ground somewhere, sort of like a water mark. Any blue scheme is fine, with black and white included, take note of the version of blue in our logo. The fonts I have chosen can be used singularly or in a mixed format.
Should not have
- Photographs or designs used by other financial planning firms. Red, this is too confrontational.