Luxury Real Estate Logo Design Project
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This customer received 354 logo designs from 115 designers. They chose this logo design from GBDESIGN as the winning design.
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Logo Design Brief
Who is Luxury Marin Homes?
Luxury Main Homes is a real estate company that services high net worth sellers and buyers of real estate in Marin County, California.
The Luxury Marin Homes team lives and breathes the philosophy of “Marin Living Beyond The Four Walls” which enables them to focus their marketing efforts on the amenities, activities and excitement that the Marin lifestyle offers to LMH’s clients.
LMH Brand Personality & Positioning.
LMH’s brand personality is; authentic, luxurious, trustworthy, Marin lifestyle connected, elegant, clean, classy, hip and modern.
The logo design should communicate that Luxury Marin Homes is a trusted, knowledgeable and modern Marin, California lifestyle connected real estate company for buyers and sellers of luxury properties.
The logo should feature both LMH as a mark and the type Luxury Marin Homes as well.
Who is the Target Audience?
The target audience are those looking to sell or buy luxury properties in the 4 to 15 million dollar range. They are CEOs, CFOs, business owners, entrepreneurs, retirees, empty nesters and bay area millennials. LMH’s clients live and breath the luxury lifestyle and are accustomed to a high level of customer service and personal attention.
Their time is highly valuable and very limited hence their need for direct and concise communication. Because of their wealth and status, they value and follow trusted peer referrals more so than other demographics.
Updates
Project Deadline Extended
Reason: Hello Everyone,
We love the monogram stuff so far and would like to see more options that include what 'Marin Living Beyond the Four Walls' represents ie hiking, biking, surfing etc.
Thank you!
Added Friday, August 18, 2017
Project Deadline Extended
Reason: Hello Everyone,
Thank you so much for all of your submissions, we have delivered the comps to our client and they would like more time to make their decision.
Thank you for all of your work and we'll keep you posted as soon as we here back!
Added Thursday, September 7, 2017
Target Market(s)
The target audience are those looking to sell or buy luxury properties in the 4 to 15 million dollar range. They are CEOs, CFOs, business owners, entrepreneurs, retirees, empty nesters and bay area millennials. LMH’s clients live and breath the luxury lifestyle and are accustomed to a high level of customer service and personal attention.
Industry/Entity Type
Real Estate
Logo Text
Logo text should feature "Luxury Marin Homes".
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We'd like to see a visual representation of the motto of "Marin Living Beyond The Four Walls" incorporated into the designs.
- Mountains, Oceans, Beaches, Earth, Water, Air, living in Marin California is all about the outdoor lifestyle.