I Luv YO!
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This customer received 13 packaging designs from 9 designers. They chose this packaging design from Exgraph as the winning design.
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Packaging Design Brief
This is for a design on Self-serve cups for Frozen Yogurt. The Logo will be available within 2 days from today. Including the selected log, it is necessary to inncoporate 4 primary strong colours that will complement the logo and be a fun, funky cup design. Remember, the cup design will flow through thousands of self-serve cups and create an impressive brand design. The design must be bright, appealling and surround the recylable cup completely.
Please check www.iluvfroyoforever.com to get some idea of the fun aspect.
Cups will be printed in various sizes. from 16oz, to samplers of 2ozs.
Please check other I LuvYO! designs on this project website.
Target Market(s)
Youngsters from 5 years to 30 years.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 4 striking primary coloured stripes surrounding or flowing through the design for frozen yogurt
- The Catch line: Yo! Go with Fro! must appear below the logo or at the back of cup opposite the logo.
Nice to have
- Colourful, heatlhy, fun options of design
Should not have
- Any imitation of any other froyo cup whatsoever.