• US$150

• 130 designs

• 57 designers

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Logo Design Brief

We need a logo design for our new app that we are currently developing. We are looking to increase fitness in the corporate industry through free and paid contests amongst peers and co-workers. Our initial goal is to start in corporate and open our application to everyone, whether it's active active athletes, cross fitness, stay at home moms or someone with no fitness background but is motivated by competition. The word Motus means movement so we would like the logo to imply that in an abstract way. We would the designs to use the color eggplant blue and some variation of white, orange, or red as secondary/ accent colors. The final design should be modern and incoporate movement and health.

Target Market(s)

Motus Target Avatar

Frustrations
They don't have enough money to be comfortable
They aren't comfortable in their own skin
They have lapses in judgement and don't always make the right decisions
They don't always eat healthy
They waste time on TV, social media or things that don't matter in the long run

Fears
They're scared they won't succeed
They won't have enough money to live comfortably

Wants
They want to be happy in life
They want money to be free and comfortable
They want a great relationship with their spouse, kids and friends
They want time and freedom

Aspirations
They want to enjoy their family
They want time and freedom

Industry/Entity Type

Tech

Logo Text

MOTUS

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.