Appliance Point of Purchase Campaign

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This customer received 12 sticker designs from 5 designers. They chose this sticker design from Valtti Design as the winning design.
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Sticker Design Brief
I m looking to create a campaign to be used in an applinace retail store for our extended warranty program. The theme is focused on how much people use thier appliances over the life of the warranty period. As an example, familiesv open thier fridge an average of 40x per day. I habe included a link to a drop box folder which contain our marketing assets as well as a power piint which will give you an idea of hte kind of appliances we wnat to create point of sales pieces for - stickers, posters and pop ups. Hopefully it will be self explanatory. I want prices for a fridge, washer, dishware and range.
here is a link to the folder with the powerpoint overview and some of our marketing assets. Im on a plane to rome and will be able to respond to questons when i land at about 5 AM EST.
https://www.dropbox.com/sh/k8keuh5c5rrtz9t/AABnLqxYZS1rbrZfdd1JtkGNa?dl=0
Target Market(s)
appliance purchasers. mothers, families
Industry/Entity Type
Appliance
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- include ideas for fridge, range, dishwasher and washer. Multiple ideas for impactful point of purchase materials that will spark discussion between a sales person and the customers
- This campaign is to drive customers to
Nice to have
- images can include real life things that might be in an appliance - dishes, ice, food etc.
- Improved copywriting with clear concise messaging
- Use our brand guidelines that are in the Dropbox folder.