• A$140

• 70 designs

• 15 designers

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T-shirt Design Brief

Looking to refresh our image, we are a womens running group with members of all ages. Our current logo is available on a black or white shirt and singlet but members are asking for something vibrant and visible, flattering and feminine. The current logo has good brand recognition so we dont want to move too far away from that imagery but open to different fonts and tweaking colours. Members have indicated a range of different colour preferences and pink did feature heavily as a preference. The design will need to feature space for up to four sponsors on the rear and we currently have our website across the back at the bottom of the shirt.

Our group is active on facebook www.facebook.com/girlsrunthistown and there is a link to our ecwid store with current shirt designs.

** Update - we are hoping for some designs that are a whole of shirt design rather than a centred logo.

Target Market(s)

Women aged between 20 - 70

Industry/Entity Type

Recreation

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Vibrancy, good visibility
• Flattering design across a variety of body sizes
• Modern, sporting
• space for up to four sponsors on back
• design that works on shirt and singlet
• whole of shirt design

Nice to have

• Tweak to current logo font, more modern and adult

Should not have

• hard to read text, design should be able to be seen clearly whilst wearer is in motion

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Files

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