• US$200

• 110 designs

• 35 designers

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Logo Design Brief

Name: Bite of Sweden

What the product is:
Delicacy Swedish locally produced food.
It is a set of different delicacies from different Swedish producers distributed through a web-shop (and delivered to the door or by post).

Look and feel: Organic, locally produced, sustainable, hipster, optimistic, positive, free-spirited, trendy, possibly neo-retro.
Eye-catching and easy to use on Instagram, twitter, facebook and other online and offline media

Value: tasty, discovery, Sweden

Very Swedish things for inspiration:
Three crowns
http://en.wikipedia.org/wiki/Three_Crowns

Dalecarlian horse
http://en.wikipedia.org/wiki/Dalecarlian_horse

Cinnamon roll (kanelbulle)
http://en.wikipedia.org/wiki/Cinnamon_buns

Crisp bread (knäckebröd)
http://en.wikipedia.org/wiki/Crisp_bread

Sweet roll (Semla)
http://en.wikipedia.org/wiki/Semla

Cowberry (lingon)
http://en.wikipedia.org/wiki/Vaccinium_vitis-idaea

Meatballs (köttbullar)
http://sv.wikipedia.org/wiki/K%C3%B6ttbullar



Design Inspiration:
http://d1r5i20o8cadcu.cloudfront.net/designs/images/115701/original/Main_Pharmabond.png

http://logopond.com/logos/2a44df8d993416ae20756f4c829cff4e.png

http://www.awwwards.com/awards/images/2012/12/best-logo-2013-48.jpg

http://www.awwwards.com/awards/images/2011/12/typeandlogo-012.jpg

http://www.stockholmfilmfestival.se/en

Target Market(s)

Target Audience:
Age: 18-35, gender split 85% female

Food/culinary interested. Foodies. Gourmet lovers. Food ‘junkies’ seeking food indulgement in the world.

Geography: Sweden primarily, but needs to work for Swedes abroad or for people interested in Nordic/Scandinavian food around the world.

Industry/Entity Type

Shop

Logo Text

Bite of Sweden

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Should work in one color
• Should work as a stamp (I will produce a stamp of the logo)
• Should work in black/white
• Should have connection to Sweden

Should not have

• Cooking hats
• Apron
• Obvious use of fork, knife, spoon

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