• US$150

• 174 designs

• 67 designers

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Logo Design Brief

We are a small business that specializes in flooring and lockers for the health and fitness industry. We are looking for a new, modern logo that incorporates our name "RFS". The goal is to keep the logo generic and not box us into "Sport Flooring and Lockers". We simply want RFS and a small icon next to the letters RFS that represents flooring (i.e. tiles or rolled flooring)

We have the colors that the logo is to incorporate:
Dark Gray
Light Gray
Blue
Green

Attached, you will find our current logo that has "We Accomplish" under RFS. This is our current logo that we are looking to replace. I have also included some other files that are renditions of the logo that you can use to get the exact colors.

We are looking for a logo that has RFS as the primary center of the logo on a clean, modern font with ideas on how to make the logo pop with some graphics. Again, we do not want a busy logo....something clean and that only incorporates RFS and does NOT mention flooring or lockers.

You can look at some of our competitors:
- www.plae.us
- http://crg.us.com/
- http://www.ecoreathletic.com/
- https://www.regupol.com/

Target Market(s)

Designer, Architects, Fitness Enthusiast

Industry/Entity Type

Fitness

Logo Text

RFS

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• "RFS"
• Must have our colors (Dark Gray, Blue and Green)
• Blue (pantone 2756C)
• R: 35
• G: 50
• B: 109
• Green (pantone 7731C)
• R: 22
• G: 152
• B: 74
• Dark Gray (pantone 418C)
• R: 107
• G: 110
• B: 108
• Light Gray (pantone 0961C)
• R: 159
• G: 159
• B: 160
• Along with RFS, we need some design options to make the logo look professional. This may be some geographic shapes that represent flooring (i.e. tiles, rolls, etc)

Nice to have

• We are looking for a logo that will not put us in a "Box" that we only do sport flooring or lockers. We do other types of flooring and distribute a lot of our projects

Should not have

• "We accomplish"
• any words that have to do with flooring or lockers

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Files

Download all files - 3.1 MB