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Logo design for a new brand of coffee
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This customer received 297 logo designs from 93 designers. They chose this logo design from Jace Design as the winning design.
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A$800
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297 designs
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93 designers
Logo Design Brief
We need a logo design for a new coffee brand to be launched from Australia called "Ama~Lurra Kafé".
Updates
Dear Designers,
We haven"t find any logo we like at this stage.
We will re-submit the job shortly with a brief modification in regards to the brand name. "Ama~Lurra" is becoming "Ama~Lurra Kafe".
Looking forward to your new submissions.
Target Market(s)
The primary target is the global hospitality industry (Hotels, restaurants, coffee shops, casinos, cruise liners).
The secondary target is the corporate market.
So it is essentially a wholesale B2B model.
However, we are anticipating to go retail in the next phase.
The marketing will mostly be done through Internet so the brand will reach any international markets.
Logo Text
"Ama~Lurra Kafé"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Requirements
Must have
- It would be good to use earthy colors as "Ama~Lurra" means "mother nature" in english.
Nice to have
- The positioning of the brand is boutique, gourmet, premium, specialty
The values of the brand are authenticity, purity, respect, sustainability, eco-friendly, fair-trade...
Payments
1st place
A$760
Participation payments x 2
A$20