• £225

• 20 designs

• 2 designers

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Web Design Brief

We need a website design for a UK based marketing and PR agency called "BrightWord Communications". We are a small and vibrant team that looks after a mixture of clients from the luxury lifestyle and professional services sectors so the design needs to reflect this and convey: Professionalism, contemporary approach, creativity and the high end luxury and professional market we look after. Our services include marketing, PR, social media and copywriting and we look after both local and national clients. The design will need to incorporate the grey and orange brand colours (logo attached) but we are open to the use of more/different colours - with the possibility of a slight refresh on the current logo/branding. The main pages required include: Home, About Us, Services, Sectors, Case Studies and Blog.

ur existing website can be seen here - http://www.brightword.co.uk

The site will need to showcase our approach, services and expertise, existing/previous clients, and provide frequently updated content via news and blog to support our marketing campaigns.

The key objectives for the site are:
- To support current sales activity by giving potential clients somewhere to visit to find out who we are, what we can do, what we have done
- To generate incoming sales leads/enquiries from companies looking for marketing and PR services
- To showcase us as a high end a professional agency with some fantastic clients and a wealth of experience

Target Market(s)

Professional services e.g. accountants, data centres etc
Luxury lifestyle e.g. wedding venue, tailor, homeware etc.
British market - mainly South East/London
Small - Medium sized businesses

Industry/Entity Type

Marketing

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Font styles to use

Other font styles liked:

• Din Regular and Bold is currently used

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must Have:
  - The main menu items are likely to be:
  - Services
  - Sectors
  - About us
  - Case Studies
  - Blog
  - Contact us
  
  Some of these items may have a sub-menu, e.g. About us is likely to have "Company", "Team", and "Careers" below it and "Services" will have "marketing", "PR", "Copywriting", "Social media". Sectors will have "Professional", "Luxury", "Lifestyle"
  
  Key must-have elements of the homepage include:
  - Social media icons (twitter, linkedin, facebook, google+)
  - Contact details (i.e. phone number and email/link)
  - "We have worked with..." - this is likely to be icons for logos of previous and current clients
  - "Sign up to newsletter"
  - "Latest news"
  
  Footer navigation must allow for the usual suspects (sitemap, t's & c's, privacy policy, company registration details)
  
  Some kind of call-to-action boxes/areas/links to provide us with ways to link out to any specific micro-sites or pages within the site (e.g. to highlight some of our specific case studies, services etc).
  
  To confirm, we are looking for the following page types/templates:
  1) Home page
  2) Inside/content page (can be used for services, about us etc)
  3) Article page (for blog/news articles etc)
  4) Case studies (an image led pad to showcase campaigns we have worked on)
  4) Contact page
  

Nice to have

• - If web fonts are needed for the design, then please note we have an existing web fonts account with fonts.com and so can use any of the web fonts available there.

Should not have

• We do not want to use a one page-scroll down website

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Files