• A$150

• 178 designs

• 31 designers

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Logo Design Brief

I need a logo design for my start up, small floristry business in a regional centre called Ballarat, in the state of Victoria, Australia. My business will predominantly be run via highly active social media accounts and a website. I will offer florist's choice arrangements each Friday in three sizes (small $40, medium $60 or large $80) to pretty-up client's houses over the weekend. My primary focus for arrangements will be bright colours and lots of texture, however I will also offer more neutral alternatives (but this is not my signature style). I hope that whatever stresses and challenges my clients experience during their working week they will be able to sit on their couch, look at my arrangements and escape reality to a beautiful place for a moment. I expect that these arrangements will mostly appeal to single women with a disposable income.
In addition to this I will also offer weekly and fortnightly corporate floral arrangements for businesses. These businesses will most likely be restaurants, hairdressers or other organisations that do the majority of their trade over the weekend.
As you can see I will have mixed clientele and my logo design needs to be versatile to appeal to each of the demographics. I want people to perceive my business as a mixture of the following words: fun, fresh, modern, elegant and professional.

Target Market(s)

See above.

Industry/Entity Type

Business

Logo Text

Kate Geyle Flowers

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The name of the business featured, or the capacity to integrate it easily on business cards, etc. - Kate Geyle Flowers

Should not have

• Anything too kitsch or cutesy
• Promotion of bargain/cheap prices, etc.

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Files

Download all files - 9.5 MB