• £100

• 15 designs

• 4 designers

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Graphic Design Brief

I need the following:



Colour Palate (no more than 9 )
- Font Palate (no more than 4)
- symbols (About 6): Images that can be used in multiple ways which convey the messaging of the brand - these are some ideas.
http://www.kinderlondon.co.uk/ - note the kite, pencil, zebra
http://www.brindian.co.uk/ - bicycle, leaves, green random dots, sunbursts

For the following brand

Vision
To work with Individuals, Bosses and Experts to Build Human Capital

Mission
Work with revenue critical people to improve performance, promote ease & work satisfaction, increase productivity, to generate additional revenue, attract additional market share, and create a sustainable working environment. (revenue critical people are sales, service delivery, experts, consultants, underwriters, etc)

Values
1. Scientific Thinking – think evidence numbers results
2. Efficiency & Effectiveness – think ease, lightness, simple, hits the target
3. Human Nature – think about all that makes up the best and worst of being human
4. Empowerment – think – giving power to others to achieve stuff


Our Approach

External & Independent - we can leverage expertise and work accross business funcitons
Commercially Focused - we work with the business to deliver measurable business results
Evidence based - we look for solutions that work, not just based on our opinion
Breadth of experience & expertise - giving rise to innovative and creative solutions
Specialist in individual difference & job performance including decision making

Target Market(s)

We work with organisations that deliver services from large corporates to small SME's. Such as banks, insurance, IT, consultants, architects, marketeers., We work with individuals, bosses and experts. Also Franchisors and franchisees.

We provide bespoke consultancy services. Also products connected

Industry/Entity Type

Business

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the fonts and colours must work both on print and on-line. So please think about your choices. So only choose web-safe colours, please ensure that one of the fonts is a standard common font on outlook/word so that our documents will work without font substitution when we send them to our clients.

Nice to have

• A way of demonstrating a lightness, ease and possibly joy - we work in an area that is quite often dry and difficult and we want to communicate that working with us will make the situation easy, and possibly even enjoyable. Obviously this can't be too overt.
  
  We are often seen as creative laterial thinkers so whatever the ideas needs to show a twist on the traditional.

Should not have

• Not typical navy blue consultancy as we really are laterial thinkers compared to our competition
  
  Not too serious or impersonal as we are small and independent our business relies on speaking about complicated concepts in a way everyone can understand them