• US$150

• 156 designs

• 57 designers

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Logo Design Brief

Perspective Media is a multi-media strategic communications agency based in Nairobi, Kenya, specializing in promoting positive social and behavior change in the fields of counterterrorism and development in East Africa. The goal of this project is to create a unique brand identity that fits our niche profile. We would like our brand identity to be appealing to our more conservative government/military donors, yet to represent the vibrant, creative, and innovative culture of our office and field.

Target Market(s)

Most of our clients are government or international aid agencies: (1) United Nations (UN), (2) branches of the U.S. and other militaries, (3) international non-governmental organizations (NGOs), and other international development partners. Examples include:

• UN Organizations, International Organization for Migration (IOM), European Union, African Union, World Bank, USAID, DFID, CARE International, Military: DOD

Industry/Entity Type

Communications

Logo Text

'Perspective' or 'Perspective Media' or 'PM'

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo that communicates the following core messages:
• • We produce and deliver campaigns with a mission to catalyze opinion and positive behavior change
• • We create locally-resonant, culturally-appropriate strategic communications campaigns
• •. Through strategic dissemination of key messages we thrive on producing the highest possible impact on target groups.

Nice to have

• The logo and brand identity will communicate the following core values:
• Professional, creative and vibrant
• • Relationships, Trust, Reliability
• • Strong Values & Ethics
• • Leaders / Innovators / Trend setters
• • Respectful / Humble / Diversity
• • Transparent/ Down to earth
• • Bold and daring / yet responsible & sensitive
• • Inspirational
• We would like to integrate some African textures, color-schemes such as red/brown clay or dirt, metal brass; our logo placed on rough cream or tan paper etc.

Should not have

• Bright colors

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Files

Download all files - 3.7 MB