• A$150

• 184 designs

• 71 designers

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Logo Design Brief

Hi there! We require a logo for a new menswear accessory brand that is based out of Sydney, Australia.

Our product offering will focus on pocket squares (where the business name originated from), bow ties and ties in unique prints. All accessories will be made using 100% silk and each item will have limited stock per print as we'd like to maintain a level of exclusivity for each of our designs.

In regards to the style, I would like the logo to have the following features:
- easy to read and clear type - happy to have cursive writing included as long as it is readable;
- although our product will be 'exclusive' in how much stock we produce, we want the brand to be modern, fun, approachable and most importantly fashionable. We are offering good quality products at an affordable price and we are not trying to come across as a couture label;
- we want a logo that is black and white or a neutral shade - no full colour logos
- happy to have an icon of some sort included
- we'd love to see ideas that play on the brand name of P Squared in a creative way

For reference, I have attached a selection of logos that we like for inspiration.

Thank you :)

Target Market(s)

Males aged 16 - 45 that are either interested in fashion, or looking for affordable accessories for a special event such as a wedding, party or school formal.

Industry/Entity Type

Fashion

Logo Text

Mr. P Squared

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be:
• simple to read
• play on the word P Squared
• modern
• stylish

Nice to have

• I quite like the idea of having the 'Mr. P' in a type of cursive font, and then the 'Squared' being a different font that is more simple and modern.
• Each of the garments we create; pocket squares, ties & bow ties will also have a brand label on them. These labels are rectangular, so it's good to consider this, or at least offer an option that is laid out horizontally.

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